Use a whole school approach by inviting participants from across the socio-ecological model (i.e., children and young people, caregivers, teachers/school administration, community leaders, and local duty bearers).

Children and young people can play an important role in their local back-to-school campaign. They understand the issues that are most affecting them, which can help in targeting messaging and modality (e.g. social media, community theater, song, peer-to-peer advocacy at sports practice/playdates). Children and young people can also help identify classmates or others who have not returned to school.